mixology toolset

Art Direction at RASTRO for Bombay Sapphire (Bacardi Limited).

Similarly to the Cocktail Ice reel, this carousel post arose from the need of creating an educational content. This time, however, regarding the presentation of a few of the multiple tools used by a bartender in their craft.

Dealing with a similar limitation to the former icy situation, in the matter of restricted assets and stock images, it was crucial to develop a solution that would get the brand’s identity across without necessarily showing the product. This was an opportunity to work with a media that would allow to make a custom branded toolset: 3D. This was also identified as a chance to prepare reusable assets for future occasions.