Cocktail Ice
Art Direction at RASTRO for Bombay Sapphire (Bacardi Limited).
An unusual twist in the way we approach a core ingredient in drinks: ice. The main challenge and fun aspect about this content was how to graphically tackle such an elemental asset.
With limited assets and stock images, there’s only so much you can do to make an impactful branded content about something so universal and allegedly generic such as ice. I saw this as an opportunity to enjoy one of my personal areas of interest: 3D. This is also why this piece is featured in this portfolio, since I developed it fully, in every possible aspect (with the help of some very good and concise rounds of feedback).
3D & Look Development
Creator & Art Director
Arthur Schulze Bittar
My deepest thanks to my peers
Creative Lead
Nickolas Borba
Andressa Rodrigues