World’s Most Awarded Blended Scotch Whisky
Art Direction at RASTRO for Dewar’s (Bacardi Limited).
After multiple years of excellence handling Bombay Sapphire’s strategic marketing efforts in Brazil, RASTRO was appointed as the full service communications agency for Dewar’s, the main premium whisky brand of the Bacardi Group Limited portfolio.
The brand made its debut at the agency with the challenge of communicating its updated global key message in Brazil, making a transition from former Double Aged for Extra Smoothness to The World’s Most Awarded Blended Scotch Whisky. In its first year the messaging strategy has already been output in a multitude of formats, from social media to digital out of home in shoppings and an international airport’s VIP lounge, as well as in music streaming services.
Digital 6″
Digital 15″
Digital OOH
Aoto, MRI, Shopping, Safra VIP Lounge
RASTRO [Agency]
Executive Director
Lucas Djahjah
Creative Director
Afonso Soares
Strategy & Operations Director
Rafael Bizachi
Customer Service & Management Lead
Joy Passarelli
Strategy & Data Lead
Mariana Campello
Creative Lead
Andressa Rodrigues
Erik Machado
Project Manager
Ana Luíza Marques
Art Director & Motion
Arthur Schulze Bittar
Copywriter
André Mariz
Social & Community Lead
Emily Schwan
Media & Performance
Nívea Ribeiro
Community & Social Manager
Nicholas Moreira
Culture & Creator Manager
Pablo Dadécio
Business Intelligence
Carol Vicente
Commercial Manager
Fábio de Medeiros