Sapphire under the Sunlight
Art Direction at RASTRO for Bombay Sapphire (Bacardi Limited).
Sapphire under the Sunlight is one of the agency’s answers to the challenge of conveying Bombay Sapphire’s global campaign Step into the Blue into brazilian local culture.
A mega LED panel outdoor installation that follows the sunlight according to the time of day. Through the phenomena of refraction and shadow, a connection is established with people in real time, inviting them to see through different perspectives and inspire them to identify beauty in everyday moments, transforming them into remarkable experiences.
RASTRO [Agency]
Executive Director
Lucas Djahjah
Creative Director
Afonso Soares
Strategy & Operations Director
Rafael Bizachi
Customer Service & Management Lead
Joy Passarelli
Strategy & Data Lead
Mariana Campello
Creative Lead
Andressa Rodrigues
Erik Machado
Project Manager
Ana Luíza Marques
Art Director
Arthur Schulze Bittar
Pedro Motta
Motion
Egmar Santos
Copywriter
André Mariz
Social & Community Lead
Emily Schwan
Media & Performance
Nívea Ribeiro
Community & Social Manager
Nicholas Moreira
Culture & Creator Manager
Pablo Dadécio
Business Intelligence
Carol Vicente
Commercial Manager
Fábio de Medeiros